Whilst a lot of advice surrounding boosting your conversion rate focuses around on-site recommendations, it’s always worth following the customer’s journey – from beginning to end, to get full visibility of the customer experience. You might have the perfect checkout flow from registration through to payment confirmation, but what does the customer experience when their order arrives or if they need to return their order?
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All posts tagged zappos
Surprise and delight your customers to boost your conversion rate
A $1.6 million e-commerce nightmare at 6pm.com
It’s every e-commerce managers nightmare – a product went live with the wrong price and customers have realised. In the bargain hungry, viral jungle of the internet a simple pricing mistake can cost you a significant amount of revenue.
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