All posts tagged yahoo web analytics

Not often do you hear that Yahoo! does something better than Google (and strictly speaking, they didn’t). But in a recent head-to-head Yahoo! Web Analytics beat Google Analytics in a number of areas that are vitally important for enterprise level analytics (source: CMS Wire)

Having used both tools extensively it’s a pretty close call and for simple information and website statistics it is very hard to separate the two. For a SME or blog site, I think Google Analytics is easier to implement and has the core functionality you would need. This is the core market that Google targeted with it’s Analytics solution.

Yahoo!’s acquisition of IndexTools got little coverage outside of Anayltics blogs and forums, but IndexTools was and still is one of the best enterprise anayltics solutions out there. Yahoo! very wisely closed the service for new sign-ups while they took on the infrastructure and re-organised. Recently they have let in a small number of Yahoo! store owners in via invite to enjoy this excellent analytics solution.

It is a solution that’s very much geared towards e-commerce stores and large-scale websites. As long as they keep enterprise and e-commerce as their core target market they should continue to grow in this area, but how will they monetise the service? I can’t imagine this is high on the new Yahoo! CEO’s tasklist, but I wouldn’t be surprised to see some form of support/maintenance fee being introduced in the next 6 months. The server infrastructure and staffing for such an analytics venture can’t be cheap?