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	<title>Simon Lilly&#039;s Blog &#187; Social Media</title>
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	<link>http://www.simonlilly.com</link>
	<description>thoughts from a ecommerce and digital marketing professional</description>
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		<title>Email marketing on ice at Ben &amp; Jerry’s</title>
		<link>http://www.simonlilly.com/email/e-mail-marketing-meltdown-at-ben-jerrys/</link>
		<comments>http://www.simonlilly.com/email/e-mail-marketing-meltdown-at-ben-jerrys/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 21:46:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Mail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ben & jerrys]]></category>
		<category><![CDATA[email marketing]]></category>

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		<description><![CDATA[Speculation over the past 18 months has been rife that email marketing is dead. Dead is probably far too harsh a term, but I think most progressive digital marketeers would agree that the sooner bad email marketing dies the better! By bad I mean, un-targeted, badly designed, sliced-up image-laiden email messages that can only be summarised ...]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Are you the next Mayor of your local Starbucks?</title>
		<link>http://www.simonlilly.com/web-thoughts/are-you-the-next-mayor-of-your-local-starbucks/</link>
		<comments>http://www.simonlilly.com/web-thoughts/are-you-the-next-mayor-of-your-local-starbucks/#comments</comments>
		<pubDate>Mon, 17 May 2010 21:32:55 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=309</guid>
		<description><![CDATA[Mashable today covered a story that users of location-based social networking tool Foursquare could qualify for discounts at Starbucks. Social-media savvy customers simply need to regularly check-in at their favourite Starbucks. If you are the person that checks-in most at a particular venue then Foursquare rewards you by making you the Mayor of that location. ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Ways to Deal With a Social Media Explosion</title>
		<link>http://www.simonlilly.com/web-thoughts/10-ways-to-deal-with-a-social-media-explosion/</link>
		<comments>http://www.simonlilly.com/web-thoughts/10-ways-to-deal-with-a-social-media-explosion/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:41:22 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online pr]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=275</guid>
		<description><![CDATA[What is the best way of preparing or repairing your brands reputation when big news breaks online? From a secretive new Apple product launch to a damning piece of negative press, once it appears online, its only a matter of time before the waves start to hit the social media shores. I&#8217;ve taken 10 key ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Things to Avoid During a Social Media Explosion</title>
		<link>http://www.simonlilly.com/web-thoughts/5-things-to-avoid-during-a-social-media-explosion/</link>
		<comments>http://www.simonlilly.com/web-thoughts/5-things-to-avoid-during-a-social-media-explosion/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 21:59:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[crisis resolution]]></category>
		<category><![CDATA[disaster management]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=280</guid>
		<description><![CDATA[The spotlight turned back on to social media management recently following the way that Nestle handled the &#8216;social media explosion&#8217; that occurred on their Facebook Page. Greenpeace created a video about Nestle&#8217;s use of palm oil in Kit Kat&#8217;s and how it directly endangered the lives of orangutans. This video quickly went viral after it ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Facebook Mail to rule the webmail world?</title>
		<link>http://www.simonlilly.com/email/facebook-mail-to-rule-the-webmail-world/</link>
		<comments>http://www.simonlilly.com/email/facebook-mail-to-rule-the-webmail-world/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 13:07:35 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Mail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>

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		<description><![CDATA[When was the last time you logged into your Hotmail account? Not recently I would imagine&#8230;Facebook&#8217;s latest project is looking to make your Hotmail holiday a permanent thing. TechCrunch has released details of a project codenamed &#8216;Titan&#8217; that may well change the face of e-mail marketing. Facebook are planning to launch a full functional email ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Friday Five &#8211; Michael Jackson Edition 03/07/2009</title>
		<link>http://www.simonlilly.com/web-thoughts/friday-five-michael-jackson-edition-03072009/</link>
		<comments>http://www.simonlilly.com/web-thoughts/friday-five-michael-jackson-edition-03072009/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 08:13:06 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=240</guid>
		<description><![CDATA[The sad passing of music legend Michael Jackson saw some very interesting online impacts from traffic surges on social media sites, through to chart topping sales of digital downloads. As the dust begins to settle a number of sites have looked at the impact it had online: Social media gurus FreshNetworks look at the rise ...]]></description>
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		<title>Friday Focus: Facebook Pages</title>
		<link>http://www.simonlilly.com/web-thoughts/friday-focus-facebook-pages/</link>
		<comments>http://www.simonlilly.com/web-thoughts/friday-focus-facebook-pages/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 11:50:36 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=203</guid>
		<description><![CDATA[If you are involved with a brand, business, band or think you&#8217;re in a line of business where you might have &#8216;fans&#8217; then setting up a page on Facebook can be a very rewarding adventure. As a first step into social media it&#8217;s potentially a great way to develop an online community, but don&#8217;t assume ...]]></description>
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