All posts tagged email marketing

How to get 39% more people to click through on your email marketing

by Simon on November 4, 2010 in E-Mail with 1 Comment

It all started with a tweet by fellow email marketer @becskr

Heated discussion on using real text for pricing/desc instead of images in an email. Thoughts?
November 3, 2010 1:07 pm via TweetDeckReplyRetweetFavorite
@becskr
Becs Rivett

There’s nothing to discuss really, is there? Given the time, resources and ability a well crafted combination of HTML and images, must out perform the lazy email marketers slice up an image and send option. Time for a quick Campaign Monitor powered A/B Test to test the theory.
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Email marketing on ice at Ben & Jerry’s

by Simon on July 8, 2010 in E-Mail, Social Media with 6 Comments

Speculation over the past 18 months has been rife that email marketing is dead. Dead is probably far too harsh a term, but I think most progressive digital marketeers would agree that the sooner bad email marketing dies the better! By bad I mean, un-targeted, badly designed, sliced-up image-laiden email messages that can only be summarised as e-mail fail.

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