Combining video with product information is often regarded as the e-commerce holy grail for it’s positive impact on conversion rates and how it improves the whole online shopping experience. It provides the shopper with the closest experience online to the one that they would experience in-store. A variety of formats are used across the web from the resident expert walking you through the benefits of a particular product through to a slide show of static product images with a simple voice over.
All posts tagged ecommerce
The A-Z of digital commerce
It feels like a new form of digital commerce is born every week at the moment, this post contains a comprehensive list of every type of commerce running from A – Z. Surprisingly 7 letters haven’t been associated with a particular form of commerce (yet), to accompany these letters I’ve highlighted great products and services from digital commerce related businesses. Read the whole article to find out who correctly identified all 25 Digital Brands in the collage above… Continue reading →
Infographic: UK Online Shopping Statistics
As part of a campaign to get online shoppers to donate to UK charities, Give as you Live has pulled together some really informative statistics into an infographic that’s well worth digesting. Continue reading →
Could mega-menus be the answer to your websites navigation problems?
The lesser-spotted mega-menu was first identified and named by Jakob Nielsen back in 2009. When preparing for a Navigation Design seminar he identified a new trend in navigation design. Jakob described them as: “Big, two-dimensional drop-down panels that group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain the user’s choices.” Continue reading →
eBay goes for the ‘Buy It Now’ option on Magento
Magento announced today, about an hour before Apples keynote announcing the iCloud (strategic?), that eBay completed the acquisition of the Magento e-commerce business. Previously eBay had taken what was described as a “minority” stake – just a mere 49% of the business. It’s a really interesting acquisition, that’s stimulating great debate online and in this blog post I’ve looked at the good, the bad and the ugly of this news. Continue reading →
Looking inside the cookie jar – how to carry out a Cookie Audit
May 26th is doomsday in the UK, when new EU legislation kicks-in and starts to make E-commerce, Online and Digital Managers begin to re-consider their career choice. Continue reading →
Checkout Surgery – London 2012 (www.london2012.com)
With the first round of UK ticket applications for the London 2012 Olympics now closed, I took the opportunity to sneak in before the deadline to order a few tickets and try out Olympic standard online shopping. Continue reading →
Digital Cream 2011 – Selected highlights & resources
Take 300 of the best digital minds in the UK, break them up into roundtable discussions on the most pressing online issues (e-commerce, social media, mobile apps, social media, content strategy, etc), add in some expert moderation from the digital marketing experts at Econsultancy and you have Digital Cream. Continue reading →
Having problems with Magento? 3 places to look for answers…
Anyone using Magento has had the occasional head scratching moment! From the Community Edition through to Enterprise, like any software solution, there are bugs to be squashed. As Magento is growing in its various editions the performance is improving, a passionate fanbase is emerging and the number of issues continues to decrease. Continue reading →
Out of Stock – 5 ways that online retailers do it and 3 key learnings
For anyone working in ecommerce during the Christmas period, there are three words that fill them with fear – Out of Stock. How do online retailers handle this online, are they helping or hindering visitors to their website?
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