Posts Tagged ‘ecommerce’

Review: Delivering Happiness by Tony Hsieh (CEO, Zappos.com)

// June 7th, 2010 // No Comments » // web thoughts

Over 244 pages Tony Hsieh, CEO of the world famous Zappos.com brand provides a wonderful insight into what made him the ‘hip, iconoclastic’ and inspirational CEO that he is today. When was the last time a book left you with a inspirational thought or idea after every section you read? This book not only delivers happiness, it delivers inspiration.

Undoubtedly there will be reviews that are cynical over the way he progressed from selling button badges from his bedroom through to a multi-billion business in Zappos.com. Did he just get lucky? Was he in the right place at the right time? Quite possibly a little bit of both, but what comes through chapter after chapter is that he is an inspirational business leader that has a different way of approaching business.It also talks about the mistakes he and the business has made and what the lessons they learned were.

The book is a three-parter. Section one looks at Tony’s journey to create a profitable business = The end result being LinkExchange, which sold for a mere $265 million to Microsoft. Section two provides a fascinating insight into his approach to investing in start-ups and how one investment really grabbed his interest and became his baby! The last section is the coming together of the three key themes through out the book – ‘profits, passion and purpose’. It is divided into two sub-sections, the first part openly discusses the Amazon buy out of Zappos and the way that it was communicated to the business. While the second part, turns to focus on the reader and how through reader participation, the added benefit that the book may well deliver is personal happiness.

For me this is a brilliant book for anyone with a entrepreneurial streak in them or anyone who is looking for inspiration to improve the culture of the company that they work in. Highly recommended.

Find out more at the official website – Delivering Happiness Book or pre-order a copy today at Amazon

Exceeding expectations – Zappos.com

// February 7th, 2009 // 1 Comment » // web thoughts

Zappos Culture BookSometimes you hear about a concept that sounds to good to be true and I thought that was the case with the Zappos.com Culture Book. Fortunately after a little bit of Googling I found a blog post from a guy that had managed to get hold of a copy. He sang fantastic praise about the book and left a simple instruction on getting a copy if your outside the US – why not e-mail the CEO (Tony Hsieh)? So I that’s what did, in all honesty I was expecting to get an auto-reply or not hear anything at all, after all how many CEO’s have the time or inclination to reply to a request like this? Then within a couple of hours a response came back requesting my postal address and additionally offering a tour around their HQ if I’m ever in Vegas. Now this to me exceeded my expectations by a mile and has become a story I tell to a lot of people.

The 2008 edition is around the 500 page mark and gives an insight into how the business ethos was created and then has page-upon-page of testimonials. Now the difference with these testimonials from traditional customer ones are that they all come from the staff that work there! Whilst it sounds crazy, each one is a response to a question put to them by their CEO – What does the Zappos culture mean to you?

If you haven’t heard of Zappos, take a trip to their site, browse their blog and look at Zappos Twitter stream to begin to get under the skin of a business that in 2008 just passed the $1 billion sales mark. The whole business is built around one mission: to provide the best customer service possible. This is a fantastic goal for any company and particularly in the current economic climate should be at the top of any companies to-do list and from my experience is part of the company culture from the CEO down!

To get a copy of the book, you can now simply order one online and at $15 is amazing value for the difference that reading it could make to your business – Zappos 2008 Culture Book

Three e-commerce developments worth a look…

// September 14th, 2008 // No Comments » // e-commerce

Whilst browsing Internet Retailer today there were three stories that made me sit-up and pay closer attention to the headlines I was skim-reading:

1. Website Independent Gift/Wish Lists

One of those moments when you think – ‘Damn wish I’d thought of that’. The system has been developed by US retailer Best Buy, but in Web 2.0 tradition they’ve turned it into an seperate online service named – Giftag. Take a look at the Giftag site, where there are short videos of how it all works.

2. Consumer Reviews Everywhere and Anywhere

A new US service called TurnTo that allows you to see what your friends think of products and brands whilst on participating online retail sites.

TurnTo turns your customers into trusted references for their friends regarding your site and the things you sell. Nothing is more persuasive than advice from friends your visitors know and trust.

The big challenge her is to get the TurnTo brand established and build up a good size userbase for it be worthwhile using. Maybe a tight integration with an existing network like Facebook could give this idea a kick-start?

3. Transactional Banner Adverts

Not the first time I’ve heard about these (NMA had some coverage on a scheme trialled by Boots 6 months ago), but with Christmas just around the corner the idea of a customer being able to complete an order on someone else’s website within a transactional banner advert does sound like an interesting development.

Wanted: Magento Developer…

// August 29th, 2008 // 1 Comment » // e-commerce

I’m on the look out for an individual or company that’s experienced with the relatively new e-commerce platform Magento. Our current e-commerce solution has done extremely well, but it’s time to move to a more substantial e-commerce solution. If you can help, email me – info [@] simonlilly.co.uk