Unfortunately my experience of the event was a very distant one, but I caught occasional tweets from various people attending The Future of Digital Marketing event organised by the excellent Econsultancy. There were some real gems of wisdom in there, below I’ve picked out the 10 best:

1. Social media is about engagement. Use to engage, not direct sales (via @econsultancy)
2. Twitter and its like will be a greater source of consumer traffic than paid search by 2012 (via @tanyagoodin)
   
3. Twitter’s not going to be around forever, Twitter shows the limits of current technology (via @econsultancy)
   
4. Telling me my own name after asking me what it is does not count as personalisation (via @econsultancy)
5. Google sending Adwords vouchers because they’re scared of social networks pulling eyes away from search (via @aizlewood)
6. Social networks represent the most significant consumer marketing opportunity since Google (via @tanyagoodin)
7. Social media is the result of social change, not a technology revolution (via @econsultancy)
8. 65% of users say online compliments the shopping they do in-store…(via @ZiaZ)
9. Twitter is about brand exposure, sharing content, engagement, not SEO, or link building (via @econsultancy)
10. Retailers looking to integrate online & store: don’t lose customers because they don’t want to buy online (via @econsultancy)

Only one blog summary is online so far, but I’ll add more links as more appear:

• Katie Morwenna – FODM
• Visible Banking

There was even some interesting digital marketing intelligence shared:

• BBC have 110 newsletters delivering 360m emails each year (30 m per month) (via @juliansambles)
• Approximate Twitter numbers: 6m users, $250M valuation, and yes, u can make money (Dell – $3m to date)
• 98% of high net worth individuals are buying online. 35% of Britons are spending more online. (via @econsultancy)