All posts tagged digital marketing

Nobody puts Digital in the corner

by Simon on October 2, 2011 in E-Commerce, Web Thoughts with 1 Comment
digital-dancing

Apologies for the Dirty Dancing themed blog title, but behind this tongue-in-cheek title is a issue that perplexes a large number of business globally – where should Digital sit within a business? And how do you avoid it becoming a silo?

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Video commerce at it’s interactive best

by Simon on September 8, 2011 in E-Commerce, Web Thoughts with No comments
video-commerce-intro

Combining video with product information is often regarded as the e-commerce holy grail for it’s positive impact on conversion rates and how it improves the whole online shopping experience. It provides the shopper with the closest experience online to the one that they would experience in-store. A variety of formats are used across the web from the resident expert walking you through the benefits of a particular product through to a slide show of static product images with a simple voice over.

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Digital Cream 2011 – Selected highlights & resources

by Simon on March 8, 2011 in E-Commerce, Social Media with 1 Comment

Take 300 of the best digital minds in the UK, break them up into roundtable discussions on the most pressing online issues (e-commerce, social media, mobile apps, social media, content strategy, etc), add in some expert moderation from the digital marketing experts at Econsultancy and you have Digital Cream. Continue reading →

Digital & online marketing podcasts – 3 of the best

by Simon on January 30, 2011 in Podcasts, Tech & Gadgets, Web Thoughts with 1 Comment

I think listening to podcasts must be similar to listening to Radio 4 show, The Archers or watching Coronation Street on ITV it’s a bit embarrassing to admit to, but secretly you do really enjoy the time you spend consuming it. Continue reading →

The Future of Digital Marketing 2009

by Simon on June 18, 2009 in Web Thoughts with No comments

Updated (19/06): Included a new blog #FODM event summary below…

Unfortunately my experience of the event was a very distant one, but I caught occasional tweets from various people attending The Future of Digital Marketing event organised by the excellent Econsultancy. There were some real gems of wisdom in there, below I’ve picked out the 10 best:

  1. Social media is about engagement. Use to engage, not direct sales (via @econsultancy)
  2. Twitter and its like will be a greater source of consumer traffic than paid search by 2012 (via @tanyagoodin)
  3. Twitter’s not going to be around forever, Twitter shows the limits of current technology (via @econsultancy)
  4. Telling me my own name after asking me what it is does not count as personalisation (via @econsultancy)
  5. Google sending Adwords vouchers because they’re scared of social networks pulling eyes away from search (via @aizlewood)
  6. Social networks represent the most significant consumer marketing opportunity since Google (via @tanyagoodin)
  7. Social media is the result of social change, not a technology revolution (via @econsultancy)
  8. 65% of users say online compliments the shopping they do in-store…(via @ZiaZ)
  9. Twitter is about brand exposure, sharing content, engagement, not SEO, or link building (via @econsultancy)
  10. Retailers looking to integrate online & store: don’t lose customers because they don’t want to buy online (via @econsultancy)

Only one blog summary is online so far, but I’ll add more links as more appear:

There was even some interesting digital marketing intelligence shared:

  • BBC have 110 newsletters delivering 360m emails each year (30 m per month) (via @juliansambles)
  • Approximate Twitter numbers: 6m users, $250M valuation, and yes, u can make money (Dell – $3m to date)
  • 98% of high net worth individuals are buying online. 35% of Britons are spending more online. (via @econsultancy)
http://twitter.com/Aizlewood~