All posts tagged ben & jerrys

Email marketing on ice at Ben & Jerry’s

by Simon on July 8, 2010 in E-Mail, Social Media with 6 Comments

Speculation over the past 18 months has been rife that email marketing is dead. Dead is probably far too harsh a term, but I think most progressive digital marketeers would agree that the sooner bad email marketing dies the better! By bad I mean, un-targeted, badly designed, sliced-up image-laiden email messages that can only be summarised as e-mail fail.

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