Three e-commerce developments worth a look…
// September 14th, 2008 // No Comments » // e-commerce
Whilst browsing Internet Retailer today there were three stories that made me sit-up and pay closer attention to the headlines I was skim-reading:
1. Website Independent Gift/Wish Lists
One of those moments when you think – ‘Damn wish I’d thought of that’. The system has been developed by US retailer Best Buy, but in Web 2.0 tradition they’ve turned it into an seperate online service named – Giftag. Take a look at the Giftag site, where there are short videos of how it all works.
2. Consumer Reviews Everywhere and Anywhere
A new US service called TurnTo that allows you to see what your friends think of products and brands whilst on participating online retail sites.
TurnTo turns your customers into trusted references for their friends regarding your site and the things you sell. Nothing is more persuasive than advice from friends your visitors know and trust.
The big challenge her is to get the TurnTo brand established and build up a good size userbase for it be worthwhile using. Maybe a tight integration with an existing network like Facebook could give this idea a kick-start?
3. Transactional Banner Adverts
Not the first time I’ve heard about these (NMA had some coverage on a scheme trialled by Boots 6 months ago), but with Christmas just around the corner the idea of a customer being able to complete an order on someone else’s website within a transactional banner advert does sound like an interesting development.