25% of the top e-commerce sites now use Magento

One quarter of the top 1 million sites (as ranked by Alexa – the web information company) are favouring Magento as their e-commerce platform of choice, according to new research from aheadWorks.

The study also revealed a further 3.8% of sites were using the Enterprise Edition of Magento, showing the enterprise version of the open source e-commerce solution is also gaining market share.

Zen Cart, which had the largest gains and doubled its results in 2011, still could not keep up with the rapid pace of Magento’s increasing popularity. It retained second place with the 16.8% of the market. Virtuemart is the third most popular e-commerce solution having 15.2%. The largest e-commerce players are holding their positions expanding their market shares. The top three account for over 50% of stores in the survey.

The oldest player of the market, osCommerce has dropped to fourth place having 10.1% of sites. It saw the largest loss last year, giving way to more innovative rivals. Its downward trend is becoming increasingly visible.

The remaining positions were taken by PrestaShop (9.8%), Volusion (5%), WP E-commerce (4.4%), Interspire Shop (4.3%), Magento Enterprise Edition (3.8%), Ubercart (2.5%), OpenCart (1.9%), EcShop (1%), Magento Professional Edition (0.5%) and Magento GO (0.1%).

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