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	<title>Simon Lilly&#039;s Blog &#187; Web Thoughts</title>
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	<link>http://www.simonlilly.com</link>
	<description>thoughts from a ecommerce and digital marketing professional</description>
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		<title>Nobody puts Digital in the corner</title>
		<link>http://www.simonlilly.com/e-commerce/nobody-puts-digital-in-the-corner/</link>
		<comments>http://www.simonlilly.com/e-commerce/nobody-puts-digital-in-the-corner/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 11:17:09 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=20245</guid>
		<description><![CDATA[Apologies for the Dirty Dancing themed blog title, but behind this tongue-in-cheek title is a issue that perplexes a large number of business globally &#8211; where should Digital sit within a business? And how do you avoid it becoming a silo? Small business solutions For a small business, they often take the digital one man ...]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Video commerce at it&#8217;s interactive best</title>
		<link>http://www.simonlilly.com/e-commerce/video-commerce-at-its-interactive-best/</link>
		<comments>http://www.simonlilly.com/e-commerce/video-commerce-at-its-interactive-best/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 20:36:30 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[vcommerce]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=20226</guid>
		<description><![CDATA[Combining video with product information is often regarded as the e-commerce holy grail for it&#8217;s positive impact on conversion rates and how it improves the whole online shopping experience. It provides the shopper with the closest experience online to the one that they would experience in-store. A variety of formats are used across the web ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to set up &amp; grow your brands social homes online</title>
		<link>http://www.simonlilly.com/web-thoughts/how-to-set-up-and-grow-3-5-of-your-brands-social-homes/</link>
		<comments>http://www.simonlilly.com/web-thoughts/how-to-set-up-and-grow-3-5-of-your-brands-social-homes/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 22:27:17 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=20145</guid>
		<description><![CDATA[So you have been tasked to take control of your brands social media properties online. You need to research Facebook Pages, Twitter profiles, LinkedIn Company Pages and now you find out that Google is launching Google+ business profiles&#8230; All these &#8216;social homes&#8217; have different layouts, design guidelines and audiences. This blog contains the best pieces ...]]></description>
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		<title>Could mega-menus be the answer to your websites navigation problems?</title>
		<link>http://www.simonlilly.com/e-commerce/could-mega-menus-be-the-answer-to-your-websites-navigation-problems/</link>
		<comments>http://www.simonlilly.com/e-commerce/could-mega-menus-be-the-answer-to-your-websites-navigation-problems/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 08:29:29 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[jakob neilsen]]></category>
		<category><![CDATA[navigation]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=20085</guid>
		<description><![CDATA[The lesser-spotted mega-menu was first identified and named by Jakob Nielsen back in 2009. When preparing for a Navigation Design seminar he identified a new trend in navigation design. Jakob described them as: &#8220;Big, two-dimensional drop-down panels that group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain the user&#8217;s choices.&#8221; ...]]></description>
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		<title>eBay goes for the &#8216;Buy It Now&#8217; option on Magento</title>
		<link>http://www.simonlilly.com/e-commerce/ebay-goes-for-the-buy-it-now-option-on-magento/</link>
		<comments>http://www.simonlilly.com/e-commerce/ebay-goes-for-the-buy-it-now-option-on-magento/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 20:54:07 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[magento]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=20027</guid>
		<description><![CDATA[Magento announced today, about an hour before Apples keynote announcing the iCloud (strategic?), that eBay completed the acquisition of the Magento e-commerce business. Previously eBay had taken what was described as a &#8220;minority&#8221; stake &#8211; just a mere 49% of the business. It&#8217;s a really interesting acquisition, that&#8217;s stimulating great debate online and in this ...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Looking inside the cookie jar &#8211; how to carry out a Cookie Audit</title>
		<link>http://www.simonlilly.com/e-commerce/looking-inside-the-cookie-jar-how-to-carry-out-a-cookie-audit/</link>
		<comments>http://www.simonlilly.com/e-commerce/looking-inside-the-cookie-jar-how-to-carry-out-a-cookie-audit/#comments</comments>
		<pubDate>Mon, 16 May 2011 20:23:26 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=19676</guid>
		<description><![CDATA[May 26th is doomsday in the UK, when new EU legislation kicks-in and starts to make E-commerce, Online and Digital Managers begin to re-consider their career choice. The ICO (Information Commissioners Office) has kindly put together a 10 page guidance PDF that is design to advise and educate people on how to comply. Update (25/05): ...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s +1 doesn&#8217;t add up for me&#8230;</title>
		<link>http://www.simonlilly.com/web-thoughts/googles-1-doesnt-add-up-for-me/</link>
		<comments>http://www.simonlilly.com/web-thoughts/googles-1-doesnt-add-up-for-me/#comments</comments>
		<pubDate>Sat, 02 Apr 2011 22:03:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=18487</guid>
		<description><![CDATA[The web is buzzing with Google&#8217;s new baby +1 (pronouned plus one &#8211; if you had any doubt!). Google are describing it as &#8216;the right recommendations right when you want them&#8217; which I think sounds like a really attractive proposition. I&#8217;ve just spent a while pondering the whole +1 idea and for me it&#8217;s just ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Facebook Comments &#8211; The Trolls are dead, long live the (new &amp; improved) Trolls&#8230;</title>
		<link>http://www.simonlilly.com/web-thoughts/facebook-comments-trolls-astroturfing/</link>
		<comments>http://www.simonlilly.com/web-thoughts/facebook-comments-trolls-astroturfing/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 21:22:30 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[astroturfing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[trolls]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=17265</guid>
		<description><![CDATA[Everytime Facebook release something new into the developer community it splits opinion like a shiny, new Apple product orchestrated by Steve Jobs. It leaves one half of the media raving about the amazing new opportunity that it offers, whilst the other half jump on the &#8216;Facebook is trying to take over the internet&#8217; bandwagon. This ...]]></description>
		<wfw:commentRss>http://www.simonlilly.com/web-thoughts/facebook-comments-trolls-astroturfing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Digital &amp; online marketing podcasts – 3 of the best</title>
		<link>http://www.simonlilly.com/tech/digital-online-marketing-podcasts-3-of-the-best/</link>
		<comments>http://www.simonlilly.com/tech/digital-online-marketing-podcasts-3-of-the-best/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 18:15:06 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Tech & Gadgets]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=15685</guid>
		<description><![CDATA[I think listening to podcasts must be similar to listening to Radio 4 show, The Archers or watching Coronation Street on ITV it&#8217;s a bit embarrassing to admit to, but secretly you do really enjoy the time you spend consuming it. Here are the 3 podcasts that I find invaluable listening, everytime an episode is ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Having problems with Magento? 3 places to look for answers&#8230;</title>
		<link>http://www.simonlilly.com/e-commerce/having-problems-with-magento-3-places-to-look-for-answers/</link>
		<comments>http://www.simonlilly.com/e-commerce/having-problems-with-magento-3-places-to-look-for-answers/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 21:14:08 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[magento]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=14887</guid>
		<description><![CDATA[Anyone using Magento has had the occasional head scratching moment! From the Community Edition through to Enterprise, like any software solution, there are bugs to be squashed. As Magento is growing in its various editions the performance is improving, a passionate fanbase is emerging and the number of issues continues to decrease. When you do ...]]></description>
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		<slash:comments>1</slash:comments>
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