Apologies for the Dirty Dancing themed blog title, but behind this tongue-in-cheek title is a issue that perplexes a large number of business globally – where should Digital sit within a business? And how do you avoid it becoming a silo?
All posts in Web Thoughts
Video commerce at it’s interactive best
Combining video with product information is often regarded as the e-commerce holy grail for it’s positive impact on conversion rates and how it improves the whole online shopping experience. It provides the shopper with the closest experience online to the one that they would experience in-store. A variety of formats are used across the web from the resident expert walking you through the benefits of a particular product through to a slide show of static product images with a simple voice over.
How to set up & grow your brands social homes online
So you have been tasked to take control of your brands social media properties online. You need to research Facebook Pages, Twitter profiles, LinkedIn Company Pages and now you find out that Google is launching Google+ business profiles… All these ‘social homes’ have different layouts, design guidelines and audiences. This blog contains the best pieces of advice online on setting up, maintaining and growing these properties into wonderful thriving, social mansions. Continue reading →
Could mega-menus be the answer to your websites navigation problems?
The lesser-spotted mega-menu was first identified and named by Jakob Nielsen back in 2009. When preparing for a Navigation Design seminar he identified a new trend in navigation design. Jakob described them as: “Big, two-dimensional drop-down panels that group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain the user’s choices.” Continue reading →
eBay goes for the ‘Buy It Now’ option on Magento
Magento announced today, about an hour before Apples keynote announcing the iCloud (strategic?), that eBay completed the acquisition of the Magento e-commerce business. Previously eBay had taken what was described as a “minority” stake – just a mere 49% of the business. It’s a really interesting acquisition, that’s stimulating great debate online and in this blog post I’ve looked at the good, the bad and the ugly of this news. Continue reading →
Looking inside the cookie jar – how to carry out a Cookie Audit
May 26th is doomsday in the UK, when new EU legislation kicks-in and starts to make E-commerce, Online and Digital Managers begin to re-consider their career choice. Continue reading →
Google’s +1 doesn’t add up for me…
The web is buzzing with Google’s new baby +1 (pronouned plus one – if you had any doubt!). Google are describing it as ‘the right recommendations right when you want them’ which I think sounds like a really attractive proposition. I’ve just spent a while pondering the whole +1 idea and for me it’s just not adding up…
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Facebook Comments – The Trolls are dead, long live the (new & improved) Trolls…
Everytime Facebook release something new into the developer community it splits opinion like a shiny, new Apple product orchestrated by Steve Jobs. It leaves one half of the media raving about the amazing new opportunity that it offers, whilst the other half jump on the ‘Facebook is trying to take over the internet’ bandwagon. This love/hate reaction is fairly typical with any high profile launch at the moment. Continue reading →
Digital & online marketing podcasts – 3 of the best
I think listening to podcasts must be similar to listening to Radio 4 show, The Archers or watching Coronation Street on ITV it’s a bit embarrassing to admit to, but secretly you do really enjoy the time you spend consuming it. Continue reading →
Having problems with Magento? 3 places to look for answers…
Anyone using Magento has had the occasional head scratching moment! From the Community Edition through to Enterprise, like any software solution, there are bugs to be squashed. As Magento is growing in its various editions the performance is improving, a passionate fanbase is emerging and the number of issues continues to decrease. Continue reading →
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