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	<title>Simon Lilly&#039;s Blog &#187; Social Media</title>
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	<link>http://www.simonlilly.com</link>
	<description>thoughts from a ecommerce and digital marketing professional</description>
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		<title>How to set up &amp; grow your brands social homes online</title>
		<link>http://www.simonlilly.com/web-thoughts/how-to-set-up-and-grow-3-5-of-your-brands-social-homes/</link>
		<comments>http://www.simonlilly.com/web-thoughts/how-to-set-up-and-grow-3-5-of-your-brands-social-homes/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 22:27:17 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=20145</guid>
		<description><![CDATA[So you have been tasked to take control of your brands social media properties online. You need to research Facebook Pages, Twitter profiles, LinkedIn Company Pages and now you find out that Google is launching Google+ business profiles&#8230; All these &#8216;social homes&#8217; have different layouts, design guidelines and audiences. This blog contains the best pieces ...]]></description>
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		<item>
		<title>Digital Cream 2011 &#8211; Selected highlights &amp; resources</title>
		<link>http://www.simonlilly.com/e-commerce/digital-cream-highlights-resources/</link>
		<comments>http://www.simonlilly.com/e-commerce/digital-cream-highlights-resources/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 22:03:39 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=17453</guid>
		<description><![CDATA[Take 300 of the best digital minds in the UK, break them up into roundtable discussions on the most pressing online issues (e-commerce, social media, mobile apps, social media, content strategy, etc), add in some expert moderation from the digital marketing experts at Econsultancy and you have Digital Cream. Having been lucky enough to attend ...]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook Comments &#8211; The Trolls are dead, long live the (new &amp; improved) Trolls&#8230;</title>
		<link>http://www.simonlilly.com/web-thoughts/facebook-comments-trolls-astroturfing/</link>
		<comments>http://www.simonlilly.com/web-thoughts/facebook-comments-trolls-astroturfing/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 21:22:30 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[astroturfing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[trolls]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=17265</guid>
		<description><![CDATA[Everytime Facebook release something new into the developer community it splits opinion like a shiny, new Apple product orchestrated by Steve Jobs. It leaves one half of the media raving about the amazing new opportunity that it offers, whilst the other half jump on the &#8216;Facebook is trying to take over the internet&#8217; bandwagon. This ...]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>So Google, what&#8217;s next?</title>
		<link>http://www.simonlilly.com/web-thoughts/so-google-whats-next/</link>
		<comments>http://www.simonlilly.com/web-thoughts/so-google-whats-next/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 23:02:06 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Mail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[googletv]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=12916</guid>
		<description><![CDATA[At the end of last week I was lucky enought to be invited up to Manchester to attend an event Google were running. The speakers ranged from UK MD Matt Brittin to YouTube star and self-made cosmetics siren Lauren Luke. Here are some of the great stats that got talked about during the day: 550 ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email marketing on ice at Ben &amp; Jerry’s</title>
		<link>http://www.simonlilly.com/email/e-mail-marketing-meltdown-at-ben-jerrys/</link>
		<comments>http://www.simonlilly.com/email/e-mail-marketing-meltdown-at-ben-jerrys/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 21:46:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Mail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ben & jerrys]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=338</guid>
		<description><![CDATA[Speculation over the past 18 months has been rife that email marketing is dead. Dead is probably far too harsh a term, but I think most progressive digital marketeers would agree that the sooner bad email marketing dies the better! By bad I mean, un-targeted, badly designed, sliced-up image-laiden email messages that can only be summarised ...]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Are you the next Mayor of your local Starbucks?</title>
		<link>http://www.simonlilly.com/web-thoughts/are-you-the-next-mayor-of-your-local-starbucks/</link>
		<comments>http://www.simonlilly.com/web-thoughts/are-you-the-next-mayor-of-your-local-starbucks/#comments</comments>
		<pubDate>Mon, 17 May 2010 21:32:55 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=309</guid>
		<description><![CDATA[Mashable today covered a story that users of location-based social networking tool Foursquare could qualify for discounts at Starbucks. Social-media savvy customers simply need to regularly check-in at their favourite Starbucks. If you are the person that checks-in most at a particular venue then Foursquare rewards you by making you the Mayor of that location. ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Ways to Deal With a Social Media Explosion</title>
		<link>http://www.simonlilly.com/web-thoughts/10-ways-to-deal-with-a-social-media-explosion/</link>
		<comments>http://www.simonlilly.com/web-thoughts/10-ways-to-deal-with-a-social-media-explosion/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:41:22 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online pr]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=275</guid>
		<description><![CDATA[What is the best way of preparing or repairing your brands reputation when big news breaks online? From a secretive new Apple product launch to a damning piece of negative press, once it appears online, its only a matter of time before the waves start to hit the social media shores. I&#8217;ve taken 10 key ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Things to Avoid During a Social Media Explosion</title>
		<link>http://www.simonlilly.com/web-thoughts/5-things-to-avoid-during-a-social-media-explosion/</link>
		<comments>http://www.simonlilly.com/web-thoughts/5-things-to-avoid-during-a-social-media-explosion/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 21:59:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[crisis resolution]]></category>
		<category><![CDATA[disaster management]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=280</guid>
		<description><![CDATA[The spotlight turned back on to social media management recently following the way that Nestle handled the &#8216;social media explosion&#8217; that occurred on their Facebook Page. Greenpeace created a video about Nestle&#8217;s use of palm oil in Kit Kat&#8217;s and how it directly endangered the lives of orangutans. This video quickly went viral after it ...]]></description>
		<wfw:commentRss>http://www.simonlilly.com/web-thoughts/5-things-to-avoid-during-a-social-media-explosion/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook Mail to rule the webmail world?</title>
		<link>http://www.simonlilly.com/email/facebook-mail-to-rule-the-webmail-world/</link>
		<comments>http://www.simonlilly.com/email/facebook-mail-to-rule-the-webmail-world/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 13:07:35 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Mail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/web-thoughts/facebook-mail-to-rule-the-webmail-world/</guid>
		<description><![CDATA[When was the last time you logged into your Hotmail account? Not recently I would imagine&#8230;Facebook&#8217;s latest project is looking to make your Hotmail holiday a permanent thing. TechCrunch has released details of a project codenamed &#8216;Titan&#8217; that may well change the face of e-mail marketing. Facebook are planning to launch a full functional email ...]]></description>
		<wfw:commentRss>http://www.simonlilly.com/email/facebook-mail-to-rule-the-webmail-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone 3GS Launch and Twitter</title>
		<link>http://www.simonlilly.com/e-commerce/iphone-3gs-launch-and-twitter/</link>
		<comments>http://www.simonlilly.com/e-commerce/iphone-3gs-launch-and-twitter/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 07:57:36 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Thoughts]]></category>
		<category><![CDATA[3gs]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.simonlilly.com/?p=225</guid>
		<description><![CDATA[After following a couple of liveblogs reporting on the Apple WWDC last night and the launch of the new iPhone 3G S I turned to the retailers websites to find out how to get hold of one. Neither the O2 or Carphone Warehouse website had been updated to reflect the announcement. For neither site to ...]]></description>
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		<slash:comments>0</slash:comments>
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