All posts in E-Mail

So Google, what’s next?

by Simon on November 23, 2010 in E-Mail, Social Media, Web Thoughts with No comments

At the end of last week I was lucky enought to be invited up to Manchester to attend an event Google were running. The speakers ranged from UK MD Matt Brittin to YouTube star and self-made cosmetics siren Lauren Luke.
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How to get 39% more people to click through on your email marketing

by Simon on November 4, 2010 in E-Mail with 1 Comment

It all started with a tweet by fellow email marketer @becskr

Heated discussion on using real text for pricing/desc instead of images in an email. Thoughts?
November 3, 2010 1:07 pm via TweetDeckReplyRetweetFavorite
@becskr
Becs Rivett

There’s nothing to discuss really, is there? Given the time, resources and ability a well crafted combination of HTML and images, must out perform the lazy email marketers slice up an image and send option. Time for a quick Campaign Monitor powered A/B Test to test the theory.
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Email marketing on ice at Ben & Jerry’s

by Simon on July 8, 2010 in E-Mail, Social Media with 6 Comments

Speculation over the past 18 months has been rife that email marketing is dead. Dead is probably far too harsh a term, but I think most progressive digital marketeers would agree that the sooner bad email marketing dies the better! By bad I mean, un-targeted, badly designed, sliced-up image-laiden email messages that can only be summarised as e-mail fail.

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Facebook Mail to rule the webmail world?

by Simon on February 6, 2010 in E-Mail, Social Media with No comments

When was the last time you logged into your Hotmail account? Not recently I would imagine…Facebook’s latest project is looking to make your Hotmail holiday a permanent thing.

TechCrunch has released details of a project codenamed ‘Titan’ that may well change the face of e-mail marketing. Facebook are planning to launch a full functional email solution much akin to Gmail or Hotmail in the coming months. So what will it include?

  • Access from the walled garden of Facebook or via POP/IMAP (Outlook/Express/Live Mail can be used to read your email.)
  • A unique @facebook.com email address. Probably based on your Vanity URL

The quick win could be for Facebook to utilise it’s Microsoft connections and base their email solution on Hotmail, but knowing Facebook they are going to develop this themselves.

If they do develop something unique to themselves from the ground-up then we could have a whole new email client to deal with – more testing of e-mail rendering and spam scoring is guaranteed…

So where does this fit in the webmail landscape? I think Gmail has a hardcore, committed following that love the labelling, organisation and simplicity of the conversation based layout. The big threat ironically could be to Microsoft and it’s Hotmail solution. This has become a spam filled webmail system that people are using as a rubbish bin for unwanted email. If a new solution was introduced that offered better spam control, a great user-interface and was hosted on a website you visited almost daily then I think the winner is clear to see.

This project is one that all digital marketers will have to watch closely.

Read more about this at AllFacebook in their 5 Features Facebook Should Add To Their New Email Product