Archive for May, 2010

A $1.6 million e-commerce nightmare at 6pm.com

by Simon on May 23, 2010 in E-Commerce, Web Thoughts with No comments

It’s every e-commerce managers nightmare – a product went live with the wrong price and customers have realised. In the bargain hungry, viral jungle of the internet a simple pricing mistake can cost you a significant amount of revenue.

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Are you the next Mayor of your local Starbucks?

by Simon on May 17, 2010 in Social Media, Web Thoughts with No comments

Mashable today covered a story that users of location-based social networking tool Foursquare could qualify for discounts at Starbucks. Social-media savvy customers simply need to regularly check-in at their favourite Starbucks. If you are the person that checks-in most at a particular venue then Foursquare rewards you by making you the Mayor of that location. Starbucks is one of the most pro-active brands in the social media space and is rewarding it’s Starbucks Mayors with a discount voucher for a Frappuccino.

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